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May 09 2012


Know Your Target Audience

So, you currently have the best product other companies envy. Thanks to your creative team you are now to introduce your new product to the market. However, there’s one more problem to take care of. Which market should you offer your product to?

May 08 2012

You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.
— Lee Lacocca

Customer Retention in a Modern Market

There has been a paradigm shift, a fact that we can never deny. From pure functionality, designing products have turned to catering to the specific needs of a target market and appealing to them through aesthetics and other additional features. Now, how do you make customer retention possible in a modern market?
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Don't be the product, buy the product!